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Web, video, social, branding. 

Hey, I'm Erik.

It's been quite a journey and you can learn more about who I am by visiting my about page. I've done a bit of everything and you'll see a snippet of that output here. 

Curious if I can accomplish something that you're not seeing on this site? The answer's probably "yes, I've done that before and I'd be happy to do it again."

Vantage Mar Vista branding & asset design

Let's start with some video.

Given that "91% of consumers say video quality impacts their trust in a brand" and "87% of people have been convinced to buy a product or service by watching a video" It's not surprising that the number of videos I've created for clients has only been increasing every year.

 

Initially, my involvement with video editing and animation began as one part hobby and one part professional necessity. The medium lends itself to such rich storytelling that I quickly fell in love with it and contninued to take on client work. Below are videos that were scripted, animated, and edited on behalf of clients, all by yours truly. These projects were selected for their "energy" out of a range of such projects that have been produced in my time working as a creative.  

Accel Robotics + Valet Ad Design
Animation, Video Editing.

First American Title Product Video
Animation, Video Editing.

Logo design.

I spent several years working as the Lead Graphic Designer at a marketing agency that served numerous multi-family apartment communities. During this time I provided in-depth research to help inform naming decisions and then provided my skills as a creative to build out logo options.

The range below represents a few favorites from the multi-family world, and a few fun projects that have been developed for freelance clients. Each of these logos was a process that began with communication, went through many developmental rounds, and ended with more communication and a little bit of well deserved celebration.

and branding.

A logo only goes so far without a well thought out design system and brand guidelines to support it. 

Sentry360™ is a product within the large family of technology owned and utilized by First American on behalf of customers. For this reason the color palette needed to stand on its own while referencing the wider visual landscape at FA. The client was weary of using imagery that felt too obvious, and it doesn't take too long looking at other logos for "sentry" brands before you end up seeing a lot of watch towers, shields, etc. Discussions with the team helped me to zero in on the primary differentiator for our product, which was the sheer speed that their dashboard helps to identify and flag potential roadblocks in the lending process. This speed can't be understated--we're talking hours vs. the industry typical pace of weeks at best. 

Through this process we zeroed in on the lightning bolt framed by a hexagon (which is a nod to historic imagery from their old branding and product dashboard). This emphasis on speed and the high contrast visual system helped to bring the previous system out of a rainbow of colors and confused imagery.

Sentry360_BrandBoard-1-01.jpg

Last but certainly not least,
web design.

The website below, built for Dobson Ranch highlights not just the final web design that I built for our client, but also shows a logo and branding system that my team at the marketing agency created for them. This really shows the full creative journey. At the end of the whole process our client had a slick new visual system that speaks in elegant, earthy, refined imagery and a new website design that clarified the needs of potential and current residents. 

Web Computer Mockup_1.2.gif
Broadstone Dobson Ranch - Amenities.jpg
Broadstone Dobson Ranch - Blog - Posts.jpg
Broadstone Dobson Ranch - Floorplans.jpg
Broadstone Dobson Ranch - Blog - Article.jpg
Broadstone Dobson Ranch - Neighborhood.jpg
Broadstone Dobson Ranch - Gallery.jpg
Broadstone Dobson Ranch - Gallery – Carousel.jpg

The after-the-credits scene
Personal Projects

Cosmic Coffee Circles-01.png

Cosmic Coffee T-shirt
Click to view store page.

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